The Museum of Ice Cream said it's expanding its collection of 5 pop-ups and 5 permanent spots with the biggest flagship location yet.
Calling all ice cream enthusiasts: is Las Vegas your next sweet escape?
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Do you love a scoop of ice cream? If so, it's time to book a trip to Las Vegas!
On Tuesday, the Museum of Ice Cream revealed it's expanding its collection, adding its biggest flagship spot yet, set to open in Las Vegas in 2026. Specifically, this new flagship destination will be a family-friendly food and drink hub at AREA15, an immersive entertainment zone, and the brand claims it'll be its "most ambitious location" so far.
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"AREA15 focuses on immersive experiences, and Las Vegas is the Entertainment Capital of the World, which makes it the ideal spot for the next chapter of the Museum of Ice Cream. Since starting the Museum of Ice Cream, we've seen creative designers like Bjarke Ingalls and Lionel Ohayon lead the city toward a new design era, and we can't wait to be part of that legacy," said Maryellis Bunn, the museum's co-founder and CEO. "Our Las Vegas flagship is the peak of our journey – combining design, hospitality, and participation in ways that offer family-friendly fun during the day and a global nightlife scene at night."
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The Museum of Ice Cream Las Vegas, as stated in a release, "will change immersive entertainment, covering nearly 30,000 square feet – 3 times bigger than past locations." Its new site will feature its famous sprinkle pools, playgrounds, an amazing ice cream buffet they call "the world's first permanent, dedicated ice cream buffet," costume parlors, and even an ice cream cake wedding chapel. And maybe the best part, guests can sleep in its ice cream-themed hotel suites.
"We've been aiming to open in Las Vegas for over 5 years, and this is a key moment for our brand," Manish Vora, co-founder and co-CEO, shared. "This comes after 8 years of growth, and millions of visitors worldwide. We've seen the city change with new attractions like the Sphere, Spiegelworld, and the Golden Knights at T-Mobile Arena. To create a permanent Museum of Ice Cream in Vegas, we knew we had to enhance everything – size, interactivity, gamification, and entertainment."
While you can't visit this new site just yet, you can check out one of its 5 other permanent locations in Austin, Chicago, New York, Singapore, Miami, and Boston. But make sure to follow Vegas' developments by signing up for news on the Museum of Ice Cream's website at museumoficecream.com.
