Southwest Airlines Offers 25K Flier Points to Cool Upset Travelers

Southwest Airlines Offers 25K Flier Points to Cool Upset Travelers

Bonuses & Promotions 2023-01-25
Along with offering ticket refunds and compensation to customers impacted by its series of Christmas flight cancellations, Southwest Airlines Co has also added 25,000 frequent flier points.

Here's what Bob Jordan, Southwest's Chief Executive, writes in a letter:
"I recognize that no amount of apologies will repair your experience."
The airline didn't reveal how many customers were impacted by the approximately 16,000 flight cancellations or how many points were awarded.

According to Chris Mainz, a spokesman for Southwest, a lot of people visited the website to redeem the offer, according to data from, which issues points for the airline. He described it as "a good thing" and nothing unusual.

"Southwest anticipates a reduction in wait times," Mr. Mainz said.

Passengers got the following message: "We appreciate your patience. Your wait should only take an hour and five minutes. We're employing a virtual queue to reduce the number of users on the website at once due to the high volume of traffic we're seeing."

The extra points, according to the airline, are worth more than $300. The Wall Street Journal reported that the value will fluctuate since Southwest's point redemptions differ depending on demand and journey distance.

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