The Virgin Atlantic Clubhouse is like a little piece of Hollywood at LAX, featuring a cinema, a VIP lounge, and bedtime stories told by celebrities.
From red carpet to sunset bar: is Virgin Atlantic's LAX lounge worth the hype?
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From the red carpet entrance to the Ruby Room cinema, where patrons can select plush seating and enjoy films via Bluetooth headsets, the ambiance exudes A-list sophistication. Beyond the cinema, The Royal Box offers an exclusive space for VIPs, featuring ambient lighting and a concealed menu. Even the work stations are adorned with records and memorabilia reminiscent of Virgin Records' iconic recording studios.
"Los Angeles holds a unique significance for us; we consider it a secondary home," stated Corneel Koster, Virgin's Chief Customer and Operating Officer, at the ribbon-cutting ceremony, highlighting the airline's inaugural LA route launch 35 years prior. "This new LA Clubhouse is a tribute to the City of Angels."
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A distinct emphasis on wellness, reflective of Los Angeles culture, is prominently featured, notably in the Zen Den. This room offers a virtual encounter with Branson via a Forme Studio smart fitness mirror. Patrons can engage in short exercise routines, stretches, and guided meditations designed to foster mental and physical relaxation, complemented by available weights, blocks, and yoga mats. For those seeking a post-workout and pre-flight refreshment, herbal products from LA's Flamingo Estate are provided for shower use.
Considering the overnight flights between LAX and London Heathrow Airport (LHR), the lounge's lighting adapts throughout the day to mitigate travelers' circadian rhythm disruptions. Each evening, the bar's ceiling displays the vibrant hues of a California sunset, timed precisely.
In another homage to Hollywood, actor Alan Cumming narrates a bedtime story intended to promote relaxation. "I'm honored to lend my voice to a story that will soothe passengers as they enjoy cocktails or tea, preparing for sleep on Virgin Atlantic's global flights," the actor expressed in a release, noting his preference for sleeping on long-haul flights and his drink of choice, a vodka martini.
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The lounge features a signature cocktail, the Twisted Angel, a gin and Aperol mix, which, like much of the space, is predominantly red, as described by Koster. The menu also includes innovative non-alcoholic beverages, such as Trip, a British brand of magnesium and botanical-infused drinks designed for relaxation.
The food menu offers London favorites like fish and chips and chicken tikka masala, alongside LA-inspired dishes, such as a California roll, tofu pho, tuna poke bowl, and California fig salad. Food and drink can be ordered via QR code and delivered to any seating area within the lounge.
Access to the lounge is granted to Virgin Atlantic upper class passengers, Virgin Atlantic Flying Club gold tier members, and Delta One travelers on international flights. These guests can also utilize the exclusive Delta One check-in area at terminal 3 arrivals, which includes concierge check-in service and expedited security – a premium perk.
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