Southwest Airlines Plans to Invest In Passengers' Comfort with More Than $2 Billion

Southwest Airlines Plans to Invest In Passengers' Comfort with More Than $2 Billion

Airlines 2022-05-31
Southwest Airlines, the major airline company in the United States, has recently reported that it's going to spend more than $2 billion to make passengers' flying experience much more comfortable and enjoyable.

What can we expect to see? Here's the list of amenities that Southwest will be able to offer its customers in the future:
  • Signed an agreement with the aviation tech company Anuvu, the airline is planning to install on its planes a faster internet service,
  • There will appear the power outlets at each seat, starting with new Boeing 737 Max jets,
  • Larger overhead bins for carry-on bags will also be available while traveling with Southwest Airlines.
In addition, the company said it's going to roll out a previously announced fourth fare category later in the month – it will allow Southwest to fill a gap between its cheapest and mid-priced tickets.

According to the airline, improved technology will also provide travelers with the possibility to buy earlier boarding slots through their mobile devices – there will be no need to contact a gate agent anymore.

Actually, Southwest Airlines has always offered much fewer amenities than other major US air carriers. For example, earlier, the company suffered from a lack of assigned seats and first-class cabins. A straightforward approach definitely helps to cut costs, but, thanks to Southwest's announcement on Wednesday, we can see that they're striving to remain competitive regarding customers' comfort.

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